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Concept identity

design-knowledge/ambivalence-trust-loyalty-do2

Producer label: DO2
Source paper: From ambivalence to trust: Using blockchain in customer loyalty programs
Timestamp: 2026-07-16T00:00:00+00:00
Bundle path: design-knowledge/ambivalence-trust-loyalty-do2.md

ambivalence-trust-loyaltycustomer-loyaltydesign-objectiveenergygreen-electricitytrust

Design objective DO2: Customizability

Let customers set rules for their smart appliances based on generation and consumption data so that electricity consumption aligns with their sustainability preferences.

Source paper

This design objective is proposed by From ambivalence to trust: Using blockchain in customer loyalty programs (Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker, 2023).

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Linked concepts

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3 Design Requirements

design-knowledge/ambivalence-trust-loyalty-dr3

DR3 - Secure storage of electricity generation data

Secure storage of electricity generation data in the blockchain network.

ambivalence-trust-loyaltycustomer-loyaltydesign-requirementenergy+2

design-knowledge/ambivalence-trust-loyalty-dr4

DR4 - Secure storage of electricity consumption data

Secure storage of electricity consumption data in the blockchain network.

ambivalence-trust-loyaltycustomer-loyaltydesign-requirementenergy+2

design-knowledge/ambivalence-trust-loyalty-dr5

DR5 - Intuitive and comprehensive adjustment of electricity consumption

Intuitive and comprehensive adjustment of electricity consumption, depending on the share of renewable or green electricity in the grid.

ambivalence-trust-loyaltycustomer-loyaltydesign-requirementenergy+2

1 Paper

papers/ambivalence-trust-loyalty

From ambivalence to trust: Using blockchain in customer loyalty programs

To reduce customer ambivalence toward green electricity tariffs, the paper develops a blockchain-based loyalty program refined over four iterations, structured around six design objectives (accountability, customizability, simplicity, efficiency, maintainability and affordability) with fourteen underlying design requirements, and derives four generalized design principles (customer agency, verifiable information, appropriate usability, and data access).

ambivalence-trust-loyaltyblockchaincustomer-loyaltydesign-science-research+3

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1

From ambivalence to trust: Using blockchain in customer loyalty programs
Paper
Source
DO2 - Customizability
Target
From ambivalence to trust: Using blockchain in customer loyalty programs
Link label
From ambivalence to trust: Using blockchain in customer loyalty programs
Status
Resolved
Derived heading context: Source paper

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Knowledge graph

5 of 5 concepts · 11 directed relationships

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{
  "type": "design-objective",
  "title": "DO2 - Customizability",
  "description": "Let customers set rules for their smart appliances based on generation and consumption data so that electricity consumption aligns with their sustainability preferences.",
  "resource": "https://doi.org/10.1016/j.ijinfomgt.2022.102496",
  "source_paper": "From ambivalence to trust: Using blockchain in customer loyalty programs",
  "label": "DO2",
  "tags": [
    "ambivalence-trust-loyalty",
    "design-objective",
    "energy",
    "customer-loyalty",
    "trust",
    "green-electricity"
  ]
}