From ambivalence to trust: Using blockchain in customer loyalty programs

{
  "type": "paper",
  "title": "From ambivalence to trust: Using blockchain in customer loyalty programs",
  "description": "To reduce customer ambivalence toward green electricity tariffs, the paper develops a blockchain-based loyalty program refined over four iterations, structured around six design objectives (accountability, customizability, simplicity, efficiency, maintainability and affordability) with fourteen underlying design requirements, and derives four generalized design principles (customer agency, verifiable information, appropriate usability, and data access).",
  "resource": "https://doi.org/10.1016/j.ijinfomgt.2022.102496",
  "authors": "Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker",
  "year": 2023,
  "venue": "International Journal of Information Management 68 (2023) 102496",
  "methodology": "Design science research; four iterations; workshop and 18 ex-ante expert interviews.",
  "dsr_grid": true,
  "dsr_solution_space": "Instantiation (program/prototype) plus design objectives and requirements (nascent design theory) plus four generalized design principles.",
  "tags": [
    "ambivalence-trust-loyalty",
    "energy",
    "customer-loyalty",
    "trust",
    "green-electricity",
    "design-science-research",
    "blockchain"
  ]
}