{
  "type": "paper",
  "title": "From ambivalence to trust: Using blockchain in customer loyalty programs",
  "description": "To reduce customer ambivalence toward green electricity tariffs, the paper develops a blockchain-based loyalty program refined over four iterations, structured around six design objectives (authenticity, customizability, transparency, efficiency, usability and affordability) with associated design requirements.",
  "resource": "https://doi.org/10.1016/j.ijinfomgt.2022.102496",
  "authors": "Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker",
  "year": 2023,
  "venue": "International Journal of Information Management 68 (2023) 102496",
  "methodology": "Design science research; four iterations; workshop and 18 ex-ante expert interviews.",
  "dsr_grid": true,
  "dsr_solution_space": "Instantiation (program/prototype) plus design objectives and requirements (nascent design theory).",
  "tags": [
    "ambivalence-trust-loyalty",
    "energy",
    "customer-loyalty",
    "trust",
    "green-electricity",
    "design-science-research",
    "blockchain"
  ]
}