Design Principle

DP3 - Consider appropriate levels of usability for customers

Customer loyalty programs should not proactively reduce access to more granular information but instead provide different levels of didactical reduction while retaining the basic message, since customers vary in digital literacy.

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design-knowledge/ambivalence-trust-loyalty-dp3

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Producer label: DP3
Source paper: From ambivalence to trust: Using blockchain in customer loyalty programs
Timestamp: 2026-08-05T00:00:00+00:00
Bundle path: design-knowledge/ambivalence-trust-loyalty-dp3.md

ambivalence-trust-loyaltycustomer-loyaltydesign-principleenergygreen-electricitytrust

Design principle DP3: Consider appropriate levels of usability for customers

Source paper

This design principle is proposed by From ambivalence to trust: Using blockchain in customer loyalty programs (Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker, 2023).

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1 Paper

papers/ambivalence-trust-loyalty

From ambivalence to trust: Using blockchain in customer loyalty programs

To reduce customer ambivalence toward green electricity tariffs, the paper develops a blockchain-based loyalty program refined over four iterations, structured around six design objectives (accountability, customizability, simplicity, efficiency, maintainability and affordability) with fourteen underlying design requirements, and derives four generalized design principles (customer agency, verifiable information, appropriate usability, and data access).

ambivalence-trust-loyaltyblockchaincustomer-loyaltydesign-science-research+3

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Outgoing links

From ambivalence to trust: Using blockchain in customer loyalty programs
Paper
Source
DP3 - Consider appropriate levels of usability for customers
Target
From ambivalence to trust: Using blockchain in customer loyalty programs
Link label
From ambivalence to trust: Using blockchain in customer loyalty programs
Status
Resolved
Derived heading context: Source paper

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From ambivalence to trust: Using blockchain in customer loyalty programs
Paper
Source
From ambivalence to trust: Using blockchain in customer loyalty programs
Target
DP3 - Consider appropriate levels of usability for customers
Link label
Design principle DP3: Consider appropriate levels of usability for customers
Status
Resolved
Derived heading context: Design knowledge

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2 of 2 concepts · 2 directed relationships

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{
  "type": "design-principle",
  "title": "DP3 - Consider appropriate levels of usability for customers",
  "description": "Customer loyalty programs should not proactively reduce access to more granular information but instead provide different levels of didactical reduction while retaining the basic message, since customers vary in digital literacy.",
  "resource": "https://doi.org/10.1016/j.ijinfomgt.2022.102496",
  "source_paper": "From ambivalence to trust: Using blockchain in customer loyalty programs",
  "label": "DP3",
  "tags": [
    "ambivalence-trust-loyalty",
    "design-principle",
    "energy",
    "customer-loyalty",
    "trust",
    "green-electricity"
  ]
}