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design-knowledge/nil-marketplace-fair-inclusive-dp3

Producer label: DP3
Source paper: Designing a fair and inclusive digital asset-based name-image-likeness marketplace
Timestamp: 2026-07-16T00:00:00+00:00
Bundle path: design-knowledge/nil-marketplace-fair-inclusive-dp3.md

design-principlefairnessmarketplacenftnil-marketplace-fair-inclusivesports

Design principle DP3: Blockchain-based marketplace infrastructure

Use blockchain technology as the foundational infrastructure - with transparent public ledgers and smart contracts - to create a well-functioning NIL collectibles marketplace that satisfies requirements for successful markets.

Source paper

This design principle is proposed by Designing a fair and inclusive digital asset-based name-image-likeness marketplace (Arthur Carvalho, Liudmila Zavolokina, Suman Bhunia, Gerhard Schwabe, 2026).

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Implemented by

Design feature DF2: Market Exchanges

02

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1 Design Feature

design-knowledge/nil-marketplace-fair-inclusive-df2

DF2 - Market Exchanges

Minted NFTs that pay royalties to student-athletes can be traded in secondary markets;

design-featurefairnessmarketplacenft+2

3 Design Requirements

design-knowledge/nil-marketplace-fair-inclusive-dr3

DR3 - Market Thickness

Participants in market-based NIL projects should be able to find trading partners quickly.

design-requirementfairnessmarketplacenft+2

design-knowledge/nil-marketplace-fair-inclusive-dr4

DR4 - No Congestion

Market-based NIL projects must overcome congestion by having fast transactions.

design-requirementfairnessmarketplacenft+2

design-knowledge/nil-marketplace-fair-inclusive-dr5

DR5 - Market Safety

Market-based NIL initiatives must be safe for the student-athletes.

design-requirementfairnessmarketplacenft+2

1 Paper

papers/nil-marketplace-fair-inclusive

Designing a fair and inclusive digital asset-based name-image-likeness marketplace

Motivated by fairness and inclusiveness in student-athlete NIL monetization, the paper defines design requirements and three design principles - randomized royalty-paying collectible sales (inclusiveness), market-driven royalties (meritocracy), and blockchain as marketplace infrastructure - realized via NFTs and smart contracts.

blockchaindesign-science-researchfairnessmarketplace+3

03

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5

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6 of 6 concepts · 15 directed relationships

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{
  "type": "design-principle",
  "title": "DP3 - Blockchain-based marketplace infrastructure",
  "description": "Use blockchain technology as the foundational infrastructure - with transparent public ledgers and smart contracts - to create a well-functioning NIL collectibles marketplace that satisfies requirements for successful markets.",
  "resource": "https://doi.org/10.1016/j.dss.2025.114580",
  "source_paper": "Designing a fair and inclusive digital asset-based name-image-likeness marketplace",
  "label": "DP3",
  "tags": [
    "nil-marketplace-fair-inclusive",
    "design-principle",
    "marketplace",
    "fairness",
    "nft",
    "sports"
  ]
}