Design objective DO3: Simplicity
Provide an intuitive user interface so customers, who vary in their degree of digital literacy, do not have to deal with the technical details of blockchain technology; deliver all information needed for setup and enable automatic smart device detection.
Source paper
This design objective is proposed by From ambivalence to trust: Using blockchain in customer loyalty programs (Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker, 2023).