DSR Knowledge LibraryReusable design knowledge and grounded research support
HomeLibraryChatGive feedback ↗

DSR Knowledge Library

Research prototype · Native Open Knowledge Format

LibraryChatImprintPrivacyEvaluation survey ↗
Library/DO3 - Simplicity

Design Objective

DO3 - Simplicity

Provide an intuitive user interface so customers, who vary in their degree of digital literacy, do not have to deal with the technical details of blockchain technology; deliver all information needed for setup and enable automatic smart device detection.

OverviewLinked conceptsRelationshipsGraphRaw metadata

01

Overview

Producer metadata and the represented concept document.

Concept identity

design-knowledge/ambivalence-trust-loyalty-do3
Open concept record
Producer label
DO3
Source paper
From ambivalence to trust: Using blockchain in customer loyalty programs
Timestamp
2026-08-05T00:00:00+00:00
Bundle path
design-knowledge/ambivalence-trust-loyalty-do3.md
ambivalence-trust-loyaltycustomer-loyaltydesign-objectiveenergygreen-electricitytrust

Design objective DO3: Simplicity

Provide an intuitive user interface so customers, who vary in their degree of digital literacy, do not have to deal with the technical details of blockchain technology; deliver all information needed for setup and enable automatic smart device detection.

Source paper

This design objective is proposed by From ambivalence to trust: Using blockchain in customer loyalty programs (Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker, 2023).

02

Linked concepts

Concepts connected by incoming or outgoing native Markdown links.

3 Design Requirements

design-knowledge/ambivalence-trust-loyalty-dr6

DR6 - Deliver all information for setup process

Deliver all information for the setup process, should the electricity supplier deem it necessary or desirable that customers set up the system without the support of a technician.

ambivalence-trust-loyaltycustomer-loyaltydesign-requirementenergy+2
design-knowledge/ambivalence-trust-loyalty-dr7

DR7 - Automatic smart device detection

Automatic smart device detection, to ease the setup process for customers.

ambivalence-trust-loyaltycustomer-loyaltydesign-requirementenergy+2
design-knowledge/ambivalence-trust-loyalty-dr8

DR8 - Intuitive user interface

An intuitive user interface, so users should not have to deal with the technical details of blockchain technology when monitoring generation and consumption data or managing their GET and sustainability bonuses.

ambivalence-trust-loyaltycustomer-loyaltydesign-requirementenergy+2

1 Paper

papers/ambivalence-trust-loyalty

From ambivalence to trust: Using blockchain in customer loyalty programs

To reduce customer ambivalence toward green electricity tariffs, the paper develops a blockchain-based loyalty program refined over four iterations, structured around six design objectives (accountability, customizability, simplicity, efficiency, maintainability and affordability) with fourteen underlying design requirements, and derives four generalized design principles (customer agency, verifiable information, appropriate usability, and data access).

ambivalence-trust-loyaltyblockchaincustomer-loyaltydesign-science-research+3

03

Relationships

Directed links from Markdown. Heading context is displayed as derived metadata, not as a formal OKF predicate.

Outgoing links

1
  • →

    From ambivalence to trust: Using blockchain in customer loyalty programs

    Paper
    Source
    DO3 - Simplicity
    Target
    From ambivalence to trust: Using blockchain in customer loyalty programs
    Link label
    From ambivalence to trust: Using blockchain in customer loyalty programs
    Status
    Resolved

    Derived heading context: Source paper

Incoming backlinks

4
  • ←

    DR6 - Deliver all information for setup process

    Design Requirement
    Source
    DR6 - Deliver all information for setup process
    Target
    DO3 - Simplicity
    Link label
    Design objective DO3: Simplicity
    Status
    Resolved

    Derived heading context: Addresses

  • ←

    DR7 - Automatic smart device detection

    Design Requirement
    Source
    DR7 - Automatic smart device detection
    Target
    DO3 - Simplicity
    Link label
    Design objective DO3: Simplicity
    Status
    Resolved

    Derived heading context: Addresses

  • ←

    DR8 - Intuitive user interface

    Design Requirement
    Source
    DR8 - Intuitive user interface
    Target
    DO3 - Simplicity
    Link label
    Design objective DO3: Simplicity
    Status
    Resolved

    Derived heading context: Addresses

  • ←

    From ambivalence to trust: Using blockchain in customer loyalty programs

    Paper
    Source
    From ambivalence to trust: Using blockchain in customer loyalty programs
    Target
    DO3 - Simplicity
    Link label
    Design objective DO3: Simplicity
    Status
    Resolved

    Derived heading context: Design knowledge

04

Local graph

One-hop by default, with an optional bounded two-hop view. Nodes are concept files and arrows are Markdown links.

Knowledge graph

5 of 5 concepts · 11 directed relationships

Concept types
Press enter or space to select a node.You can then use the arrow keys to move the node around. Press delete to remove it and escape to cancel.
Press enter or space to select an edge. You can then press delete to remove it or escape to cancel.
Design ObjectiveSeed

Simplicity

Concept identity

Concept ID
design-knowledge/ambivalence-trust-loyalty-do3
Producer label
DO3
Native type
design-objective

Description

Provide an intuitive user interface so customers, who vary in their degree of digital literacy, do not have to deal with the technical details of blockchain technology; deliver all information needed for setup and enable automatic smart device detection.

DOI

https://doi.org/10.1016/j.ijinfomgt.2022.102496

Tags

  • ambivalence-trust-loyalty
  • customer-loyalty
  • design-objective
  • energy
  • green-electricity
  • trust
Description and publication link from the library record.

05

Raw metadata

The complete producer frontmatter, serialized without server paths or runtime data.

Show producer frontmatter+
{
  "type": "design-objective",
  "title": "DO3 - Simplicity",
  "description": "Provide an intuitive user interface so customers, who vary in their degree of digital literacy, do not have to deal with the technical details of blockchain technology; deliver all information needed for setup and enable automatic smart device detection.",
  "resource": "https://doi.org/10.1016/j.ijinfomgt.2022.102496",
  "source_paper": "From ambivalence to trust: Using blockchain in customer loyalty programs",
  "label": "DO3",
  "tags": [
    "ambivalence-trust-loyalty",
    "design-objective",
    "energy",
    "customer-loyalty",
    "trust",
    "green-electricity"
  ]
}