Design Objective

DO5 - Usability

Provide an intuitive user interface (with a cloud controller for data storage/display) so users need not deal with the technical details of blockchain.

Design ObjectiveOpen source resource ↗

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design-knowledge/ambivalence-trust-loyalty-do5

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Producer label: DO5
Source paper: From ambivalence to trust: Using blockchain in customer loyalty programs
Timestamp: 2026-07-16T00:00:00+00:00
Bundle path: design-knowledge/ambivalence-trust-loyalty-do5.md

ambivalence-trust-loyaltycustomer-loyaltydesign-objectiveenergygreen-electricitytrust

Design objective DO5: Usability

Provide an intuitive user interface (with a cloud controller for data storage/display) so users need not deal with the technical details of blockchain.

Source paper

This design objective is proposed by From ambivalence to trust: Using blockchain in customer loyalty programs (Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker, 2023).

Citations

[1] Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker. From ambivalence to trust: Using blockchain in customer loyalty programs. International Journal of Information Management 68 (2023) 102496. https://doi.org/10.1016/j.ijinfomgt.2022.102496 (opens in a new tab) [2] Source document: From ambivalence to trust - Using blockchain in customer loyalty programs.pdf

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Paper

Paper1

Paper

papers/ambivalence-trust-loyalty

From ambivalence to trust: Using blockchain in customer loyalty programs

To reduce customer ambivalence toward green electricity tariffs, the paper develops a blockchain-based loyalty program refined over four iterations, structured around six design objectives (authenticity, customizability, transparency, efficiency, usability and affordability) with associated design requirements.

ambivalence-trust-loyaltyblockchaincustomer-loyaltydesign-science-research+3

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From ambivalence to trust: Using blockchain in customer loyalty programs
Paper
Source
DO5 - Usability
Target
From ambivalence to trust: Using blockchain in customer loyalty programs
Link label
From ambivalence to trust: Using blockchain in customer loyalty programs
Status
Resolved
Derived heading context: Source paper

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From ambivalence to trust: Using blockchain in customer loyalty programs
Paper
Source
From ambivalence to trust: Using blockchain in customer loyalty programs
Target
DO5 - Usability
Link label
Design objective DO5: Usability
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Resolved
Derived heading context: Design knowledge

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Design ObjectiveSeed

DO5 - Usability

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Concept ID: design-knowledge/ambivalence-trust-loyalty-do5
Markdown path: design-knowledge/ambivalence-trust-loyalty-do5.md
Producer label: DO5
Native type: design-objective

Markdown summary

Design objective DO5: Usability Provide an intuitive user interface (with a cloud controller for data storage/display) so users need not deal with the technical details of blockchain. Source paper This design objective is proposed by From ambivalence to trust: Using blockchain in customer loyalty programs (Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker, 2023). Citations [1] Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker. From ambivalence to trust: Using blockchain in customer loyalty programs. International Journal of Information Management 68 (2023) 102496. https://doi.org/10.1016/j.ijinfomgt.2022.102496 [2] Source document: From…

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{
  "type": "design-objective",
  "title": "DO5 - Usability",
  "description": "Provide an intuitive user interface (with a cloud controller for data storage/display) so users need not deal with the technical details of blockchain.",
  "resource": "https://doi.org/10.1016/j.ijinfomgt.2022.102496",
  "source_paper": "From ambivalence to trust: Using blockchain in customer loyalty programs",
  "label": "DO5",
  "tags": [
    "ambivalence-trust-loyalty",
    "design-objective",
    "energy",
    "customer-loyalty",
    "trust",
    "green-electricity"
  ],
  "timestamp": "2026-07-16T00:00:00+00:00"
}

Design Objective

DO5 - Usability

Provide an intuitive user interface (with a cloud controller for data storage/display) so users need not deal with the technical details of blockchain.

Design ObjectiveOpen source resource ↗

Overview

Producer metadata and the represented concept document.

Concept identity

design-knowledge/ambivalence-trust-loyalty-do5

Open concept record

Producer label: DO5
Source paper: From ambivalence to trust: Using blockchain in customer loyalty programs
Timestamp: 2026-07-16T00:00:00+00:00
Bundle path: design-knowledge/ambivalence-trust-loyalty-do5.md

ambivalence-trust-loyaltycustomer-loyaltydesign-objectiveenergygreen-electricitytrust

Design objective DO5: Usability

Provide an intuitive user interface (with a cloud controller for data storage/display) so users need not deal with the technical details of blockchain.

Source paper

This design objective is proposed by From ambivalence to trust: Using blockchain in customer loyalty programs (Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strueker, 2023).

Citations

Linked concepts

Concepts connected by incoming or outgoing native Markdown links.

Paper

Paper1

Paper

papers/ambivalence-trust-loyalty

From ambivalence to trust: Using blockchain in customer loyalty programs

ambivalence-trust-loyaltyblockchaincustomer-loyaltydesign-science-research+3

Relationships

Directed links from Markdown. Heading context is displayed as derived metadata, not as a formal OKF predicate.

Outgoing links

From ambivalence to trust: Using blockchain in customer loyalty programs
Paper
Source
DO5 - Usability
Target
From ambivalence to trust: Using blockchain in customer loyalty programs
Link label
From ambivalence to trust: Using blockchain in customer loyalty programs
Status
Resolved
Derived heading context: Source paper

Incoming backlinks

From ambivalence to trust: Using blockchain in customer loyalty programs
Paper
Source
From ambivalence to trust: Using blockchain in customer loyalty programs
Target
DO5 - Usability
Link label
Design objective DO5: Usability
Status
Resolved
Derived heading context: Design knowledge

Local graph

One-hop by default, with an optional bounded two-hop view. Nodes are concept files and arrows are Markdown links.

Knowledge graph

2 of 2 concepts · 2 directed relationships

Concept types

Design ObjectiveSeed

DO5 - Usability

Bundle identity

Concept ID: design-knowledge/ambivalence-trust-loyalty-do5
Markdown path: design-knowledge/ambivalence-trust-loyalty-do5.md
Producer label: DO5
Native type: design-objective

Markdown summary

Raw metadata

The complete producer frontmatter, serialized without server paths or runtime data.

Show producer frontmatter

{
  "type": "design-objective",
  "title": "DO5 - Usability",
  "description": "Provide an intuitive user interface (with a cloud controller for data storage/display) so users need not deal with the technical details of blockchain.",
  "resource": "https://doi.org/10.1016/j.ijinfomgt.2022.102496",
  "source_paper": "From ambivalence to trust: Using blockchain in customer loyalty programs",
  "label": "DO5",
  "tags": [
    "ambivalence-trust-loyalty",
    "design-objective",
    "energy",
    "customer-loyalty",
    "trust",
    "green-electricity"
  ],
  "timestamp": "2026-07-16T00:00:00+00:00"
}